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Tourism is one of the biggest industries in the UK, worth approximately £127 billion. According to the Office for National Statistics an estimated 34 million overseas visitors came to the UK in 2014. It is also a common misconception that the majority of the world’s population can either speak or understand English. In fact, the real figure is closer to just 8%! This highlights the importance for any organisation to consider how to attract foreign visitors and businesses.
As a tourist it is likely that you will initially visit a website for the destination that you are interested in. From a business perspective this highlights the importance of having your website translated. In fact, recent research has shown that visitors to a website are three times more likely to buy from a site if it is in their own language. Therefore if your information is unavailable in the language of a potential customer you are missing out on a business opportunity as they struggle to make sense of the information you are providing.
The same happens with brochures, pamphlets and other documents. You will attract more people if you translate them.
For more than 20 years we have been working with tourism boards across the UK and abroad. Our personalised and quality driven service has enabled organisations to effectively communicate with visitors from all over the world. We use a select team of highly experienced, qualified professionals who translate with flair and creativity to ensure the translations reflect the style and tone of the original English text.
Why a single multilingual website is more efficient than multiple versions www.subtitling-uk.com/2016/07/…